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PROJECTS
Com 561 Multimedia Content Creation
Course Goals: Exploration and application
of strategies to communicate ideas clearly,
concisely, and effectively through multimedia.
Tools: Adobe Creative Suite: Photoshop, Premiere,
Audition and Illustrator.
Course Product: Adobe Audition: "Why Libraries?"
Voices of the public library.
3 minute audio collage.
Why Libraries? - Derya Ruggles
00:00list Listenen
Film short "Come to the Library!"
Course product: Adobe Premier.
A day in the life of a public library.
4 minute film.
Watch
COMSTRAT 563 Professional Digital
Content Promotion
Course Objectives: Develop and manage online
content promotions and branded digital campaigns.
Brand identity, stakeholder and user goals,
audience/persona research, campaign objectives,
project execution management. Web page layout
design and presentation, analytics, social listening.
Course product: Full multiple page website with live,
dedicated social media links created for fictitious
version of the downtown branch of FVRL.
Visit
Com 563 Ethics for Professionals
Course goals: Understand, discuss and apply
key theories of individual and institutional ethics,
articulate and defend their ethical reasoning.
Course product: Prezi summarizing the
ethical crises of Flint, Michigan
View
image: http://image.tmdb.org/t/p/original /vHNx8pTnEvDJgOOm2sy8fZ6y1PQ.jpg
ComStrat 561, Persuasion for Professional Communicators
Course goals: Understand a wide range of theoretical and empirical issues related to the study and practice of persuasion. Critically evaluate persuasion and social influence scholarship in the communication discipline.
Course Product: " Swing Kids" film is used to critically analyze persuasion techniques
Read
ComStrat 564 Consumer Behavior and Brand Development
Course Goals: Tactics and strategies for consumer analysis and brand development. Develop skills that are necessary for uncovering consumer insights and applying them to brand development, customer engagement, media planning and content creation.
Course product: A comprehensive brand strategy plan for the library
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Com 562 Crisis Communication in Global Contexts
Course goals: Demonstrate expertise in crisis communication literature, issues, and concepts. Risk vs. crisis, transparency in media, legal constraints both causing and complicating crisis communication.
Course product: Prepare, plan, and execute crisis communication and management plan to protect the continuity of an organization's image and mission. CCP created for fictititious branch of FVRL.
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